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How SEO Services can Improve Conversions

Tuesday, August 23rd, 2011

Now that the internet has replaced the Yellow Pages as a reference source for people to find products and services, attention must be paid to the most effective ways to advertise on the internet. One important component is Search Engine Optimization (SEO). If done correctly, SEO helps a link to a web site appear near the top of a user’s screen when they use a search engine. Many internet shoppers will click on the links to only the top three or four results of their searches. The links below the top few never get noticed at all. SEO is necessary to get a site in these top three or four results.

SEO services help a link come to the top of a screen during a search by writing the text of the web site so that it is rich keywords. Keywords are words or phrases that people commonly use when using a search engine when shopping for a product or service. A site that is rich in the right keywords has a better chance of achieving higher search rankings than a site that does not have any of the keywords. A copywriter using SEO techniques must take into consideration that people often do not use the same keywords when using a search engine that the people who run the business think are obvious.

A web site that is keyword rich must also be relevant to a search. Shoppers move on if they come across a website that is dense with the words or phrases they used in the search but offers something different from what they are looking for. A person using a search engine to shop for vintage Superman comic books may get frustrated if he comes across a site that pitches muscle building supplements, and may report the site to the search engine if the site is packed with the word “Superman.” Major search engines have guidelines and terms of use that prohibit such packing of keywords. At least one search engine, Google, has a trade secret algorithm that it uses to rank sites by relevance to searches. Anyone who writes text for a web site must consider how to make the text relevant to the search terms that internet shoppers use.

Another important factor in SEO is the number of sites that are linked to it and the relevance of these other sites to a shopper’s search term. The number and relevance of the sites to which an optimized site is linked also influences how it will be ranked. Firms that provide SEO services establish these links often means submitting links to online directories or relevant blogs or online communities.

iSellpr.com offers affordable SEO services that will help your business achieve top rankings in internet searches. We will write text that is keyword rich without being packed and is relevant to the terms internet shoppers use. We will also make sure that your site is submitted to the proper directories or online forums and that these links are updated and maintained to help your site achieve top rankings when an internet shopper has made a decision to purchase.

SEO Packages to Increase Traffic to Your Website

Monday, August 1st, 2011

If you’re a small business owner or an individual looking to drive traffic to your website, consider one of our search engine optimization (SEO) packages. With three different levels, Bronze, Silver, and Gold, there’s a package to suit the needs of you and your business.

Each SEO package contains a variety of techniques to help boost your website rankings. We do in-depth keyword analysis, which includes a complete analysis of your niche keywords, daily word searches for each keyword, the top 10 competitors for each keyword, your competitors’ page rank and traffic volume, pay-per-click pricing for each keyword, and much more. We also do an on-page SEO review and update, which includes professional title, meta, and alt tags, optimized copywriting, optimized site navigation, five to ten key phrases optimized per page, and web pages properly optimized, among other things. All packages also include a one-way page rank link building campaign, where we’ll build a set number of high quality, high page rank links. The number of links we build for you will depend on the package you choose. All links are permanent, and guaranteed for a minimum of one year. The links are also placed on pages that are search engine friendly, with all links being placed on different domains. We provide a full report on link locations as well.

Other services included in all our packages are directory and article submissions. With directory submissions, we will submit by hand your website to a specific number of high page rank directories. All of the links will be permanent, one way links, with multiple sets of keywords allowed for the anchor text, and a full report of directories used. With article submissions, all articles are written by professional content writers, hand submitted to high rank article directories, with two to three backlinks in the author’s resource box. As always, you will receive a report on these article submissions, and all articles are 100% unique and will be subject to your approval prior to submission. We also submit your website to all major search engines. All of our packages include monthly reporting of backlinks, search engine submissions, and website ranking. If you’re looking for a one-time service for your website, we also offer a one-time Website Optimization Package.

Each of our packages offer ongoing consulting and a dedicated representative with unlimited email support. Best of all, there’s no contract to sign or ongoing long-term commitment. Simply choose from our Gold package, which optimizes 20 pages, our Silver package, which optimizes 10 pages, or our Bronze package, which optimizes 5 pages. Save 8% by choosing the quarterly recurring pricing option, or save 15% by choosing the annual recurring pricing option. It’s all up to you.

If, after looking over the packages, you’re still not sure which one is right for you, contact us. We can discuss your website and help you decide which package suits you best. We can even do an in-depth analysis of your website and come up with a comprehensive plan to increase page rank on your site. Contact us today!

What are Keywords and How Can They Help In Search Engine Optimization (SEO)?

Tuesday, May 10th, 2011

The best way to rank well in Google is to optimize all your web pages on your entire website using popular, noncompetitive keywords and key phrases that are highly ranked by search engines. Selecting the right keywords and key phrases is the baseline for your entire search engine optimization (SEO) campaign. Below we will define what keywords and key phrases are, what popular and noncompetitive keywords and key phrases are, discuss how we can help you find the right keywords, and then tell you how we can incorporate them into your web pages to generate more traffic to your website.

Keywords: In SEO terms, these are single words that are used to optimize a web page, but most single word keywords are tough to target because most of the time they are very popular and competitive.

Keyword Phrases: In SEO terms, these are a combination of single words used to create a key phrase. Keyword phrases are more specific and are typically less competitive and more targeted when searched.

Keyword Popularity: How many people are searching for your keywords and key phrases? You will want to use keywords people are searching for, but also ones that aren’t too competitive.

Keyword Competitiveness: How many other pages (competitors) are using the same keywords that you’re focusing on? The more specific your keywords and key phrases are, the less likely there is to be competition on them.

Here are the steps we will take to put together a successful keyword strategy campaign for your web pages. First we will determine what your web pages are about and then use our professional SEO tools to generate a list of popular keywords that potential users might search for to find your web pages. We will then use our experience to filter out the best keywords to use to optimize your web pages based on each keyword’s popularity and competitiveness. Once we have the final list of keywords that would work best for your web pages we will begin the web page optimization by applying the chosen keywords and embedding them throughout the web page. Embedding the keywords is an important process and there are several things to consider when doing it, such as where in the content should they be placed and where in the HTML coding of the page do they go to be search engine friendly.

Google and other search engines use an algorithm that considers everything mentioned above to rank each web page on the internet. Our goal is to make your web pages search engine friendly while keeping each page readable for users.

We can make your web pages readable for both users and search engine spiders to generate more traffic to your website. Click here to get a Full Keyword Analysis

Interested to learn how we can be a service to you? View all of our SEO services by visiting iSellpr.com or call us at 1-800-675-6092. We’re happy to help you.

What are Meta Tags and How Can They Help In Search Engine Optimization (SEO)?

Monday, May 9th, 2011

Meta Tags play an important part in Search Engine Optimization (SEO) and can be inserted in the header on a web page. Meta tags are HTML codes located in the coding of a web page. What do we mean by coding of a web page? Coding such as HTML, Java Script, and CSS are used in combination to create the look and feel of a web page. One of the primary steps of SEO is to create and optimize the Meta Tags on a web page so search engine spiders can read them and determine what the web page is about. Google and other search engines use this information to determine which web pages are relevant enough to be displayed on the search results page based on which keywords a user searches for.

Meta Tags consist of three (3) main parts: Meta Title, Meta Keywords, and Meta Description. There are a number of other Meta Tags one can optimize, but these three are the most critical. Each part needs to be optimized using the keywords and key phrases most important to that specific web page. Say you have a web page that sells different types of golf balls. You will want to use keywords and key phrases that people are searching for when looking to buy golf balls. Here are some keyword examples a web page that sells golf balls might use: “golf balls for sale”, “Nike golf balls on sale”, “used recycled golf balls”, etc…

The trick behind choosing which keywords and key phrases to use in your Meta Tags is to choose the ones that are searched for most often by users, but also keywords that are not overly competitive. In other words, you want keywords that many other web pages are not using. If you can find and use keywords that a lot of users are searching for that many other web pages are not using in their Meta Tags, then your web page(s) will have a much better chance to show up in Google’s search results and on other major search engines such as Yahoo and Bing. Learn more about keywords here

How do you determine which keywords are too competitive? Where do you make these changes? Where do you begin this process? These questions can vary based on which page is being optimized. So what are your options as you are getting started?

Here are some suggestions:

1. You can take months or years learning and figuring things out yourself (Time Consuming)
2. You can guess & hope the keywords you use are not too competitive (Risky)
3. You can hire someone in-house who is an expert in the field to manage your SEO efforts (Costly)
4. Or you can hire a third party to handle your SEO needs for you (Saves time and money)

One important thing everyone should know: SEO is not just a one-time improvement to your website, but an ongoing process of improving and monitoring all of your SEO efforts.

Whether you are just beginning your SEO efforts, or if you’re looking to take your current SEO efforts to the next level, iSellpr.com can help you. We have the experience and knowledge to optimize your web pages and we can help you expand your SEO efforts beyond Meta Tags. Let the experts do what they do best and get started right away!

You can view all of our SEO services by clicking on the link below. We’re happy to help you.

Interested to learn how we can be a service to you? View all of our SEO services or call us at 1-800-675-6092. We’re happy to help you.

Best SEO Services Your Website Needs For Top Ranking

Friday, May 6th, 2011

Getting to the top of the search engine listings for keyword phrases that convert prospects into sales is something a business owner can use to achieve a much higher level of revenue and success. The SEO services required to accomplish this include article marketing, link building activities, onsite optimization, offsite optimization, and perhaps the most vital part is keyword research and placement.

Search engine optimization packages will typically include a solid presentation of what type of keyword phrases people are searching for and the type of competition that exists for those keywords. The more broad the keyword phrase is, the more difficult it can be to rank for that keyword. There are other keyword phrases that indicate a “buying keyword” versus a “browsing keyword”. A good provider of SEO services will understand this difference and help their customers by focusing these efforts on the buying keywords as appropriate to match the objectives of their clients.

Article marketing can be a very important part of search engine optimization packages as the search engines tend to reward relevancy. The articles that are relevant and on topic that are used as a means of linking back to a client page that is the target of the ranking exercise is critical. The more unique domains and articles that are used, the better the results.

Link building should happen for not only the main pages that are being built on the client website, but should also be done to build up the supporting article pages or other sites that are created to help bolster the rank of the main client target page. This practice builds up the authority of the article pages as well as the authority of the main page as it is recipient of the links on this supporting pages. SEO firms understand this and can leverage this ability to create content and understand what links to put where and how it all works so that the search engines see a natural link-building process and growth in popularity.

The onsite optimization means managing the content on the sites looking to receive the rankings as well as managing the tags and html or other web code that the browser interprets and the search engines see, such as meta tags. Understanding what pages are attempting to get ranked for what keywords is an important part of the SEO process. Offsite optimization is similar except it is more about managing the anchor text used or the link text used on sites that will link to the client webpage.

Getting ranked in the search engines is partly artistic and partly scientific. A good firm that offers SEO services will understand this concept and address the needs of the clients based not only on their objectives, but also working effectively within the budget the client has allocated. The results from SEO work are not always instant, but if the client is willing to understand that there is a period of time required to build up the traffic and build the trust factor with the search engines, the results can be very profitable.

 

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