Organic link building is the most effective way to get your web site ranking as high as it can possibly be. Of course, it is also the most time consuming. Organic links can not be automated or link exchanged, but are the sole result of creating unique, relevant content.
As relevant links are the most important tool a web site has to increase its search engine web ranking, here are five tips for creating organic links in the most expedient way possible.
1. Make a video. Perhaps the newest of all the technologies, and the one with the biggest learning curve, this can nonetheless be the most fruitful. The fact of our environment is that people are visually aroused, and the right video can create a viral effect more quickly than any other medium. Even if it is not an immediate hit, the video stays up forever after the work is done, acting as its own PR agent 24 hours a day, 7 days a week, 365 days a year. That kind of ROI is difficult to top.
2. Free giveaways. The oldest trick in the book is still one of the most effective. A simple bribe can be all some people need to recommend and link to you. Just make sure that your free giveaway is cost effective, and that it gets into the right hands — hands with large audiences that are relevant to your business endeavors.
One of the least expensive and most effective free gifts is a how to or a tutorial. This plays a dual role of solidifying your personal role as an expert in your field. Giving away the information does not mean you lose customers, as most people will still not want to actually do what you advise. They just want to know if you can do it. More often than not, that how to will lead to them paying you to actually do the work you advise.
The great thing about how tos is that they can be tangential to your actual business — for instance, a dance studio owner with a funny video about how to perform the popular street dance the Dougie — and still bring in links and increase your presence in relevant long tail keywords on the subject.
If this idea is taken a step farther, and you have the time, starting a blog is the next logical step. This opens up another opportunity to create a fanbase with yourself as the expert and your business as the go to servicer.
3. Give original content. Only the most cynical of web professionals will disagree with this advice. However, the more proprietary material you create, the more links you will get from return customers who will want to share their discovery of the go to expert in the field.
New data is always welcome, especially as the answer to a question in a relevant forum or messageboard. Peruse them to see what people are discussing, then answer their questions, backing up your opinions with insider data that they are sure to not have seen. They will thank you with links.
4. Start a controversy. Pick an opponent and rip them apart. Start an online war with a competitor that you know is slacking in its research or service to its customers. People love a good flame war, and anything that brings attention to your business or web site is good publicity. Just make sure you are ready for any backlash, and be ready to turn those new eyes on to your fountains of proprietary information and expert opinion, as people will quickly tire of shallow critiques with no helpful or useful information to back it up.
5. Join relevant forums and participate actively. People will appreciate that you are hands on with your subject matter, and that you always seem to be the first available with solutions when a problem arises. The Internet makes it very easy to find your customers, and moreover, many of them expect that of you. Why wait on them to find your ad or hope that your search engine optimization program works? Be willing to build your audience one person at a time and it will most likely grow much faster than that.
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