Keyword research and analysis certainly is the one thing you need to start contemplating with regards to website traffic from the major search engines. And if you haven’t, you should! Keyword analysis will have to precede any serious search engine optimization work as it is the foundation of your entire SEO campaign. This fact will become clear with the following information:

You can’t take the first keyword or key phrase that comes to mind with your business and optimize the Web pages accordingly. Visualize for a moment that you would like to start selling Web hosting services, and you optimize your pages for “Web hosting service” or just “Web hosting, without any prior keyword research. I can tell you right now that you will not receive any traffic from the search engines with these keywords considering the fact that the competition for this keyword is over 250 million strong! Go ahead and check it out for yourself. Your new page would have no chance to appear among the top 30 results in any of the major search engines.

Now that you are conscious of this fact, you’ll probably want to re-optimize your web site for a less competitive key phrase like “MyBestCompany Web Hosting”, where “MyBestCompany” refers to your company name and the competition is now dead because no one else has included your company name into their website (and, moreover – in title). Again, you receive zero traffic: due to the fact your business is new to the Internet no one has ever heard of it and no one types your company name in the search engines to find you, other than probably yourself, your friends, family and colleagues who are interested because the other day you told them you’ve just opened.

Failing to spot which keywords will bring a good volume of targeted visitors may definitely have a far-reaching effect on your business.

Having learned this lesson, you are now one the way to success! The next step is looking for a decent keyword research company that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.

What We Offer
iSellPagerank.com offers an excellent service that will “spy” on your niche to find out what keywords or phrases are being used to find similar products and services. We will also use our keyword database of real searches to get valuable keyword suggestions. You will be provided with reports that will show you how competitive each search term is and how often it is used by searchers. Our staff will also calculate the so called KEI (keyword effectiveness index) from these two figures so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!

The best way to rank well in Google is to optimize all your web pages on your entire website using popular, noncompetitive keywords and key phrases that are highly ranked by search engines. Selecting the right keywords and key phrases is the baseline for your entire search engine optimization (SEO) campaign. Below we will define what keywords and key phrases are, what popular and noncompetitive keywords and key phrases are, discuss how we can help you find the right keywords, and then tell you how we can incorporate them into your web pages to generate more traffic to your website.

Keywords: In SEO terms, these are single words that are used to optimize a web page, but most single word keywords are tough to target because most of the time they are very popular and competitive.

Keyword Phrases: In SEO terms, these are a combination of single words used to create a key phrase. Keyword phrases are more specific and are typically less competitive and more targeted when searched.

Keyword Popularity: How many people are searching for your keywords and key phrases? You will want to use keywords people are searching for, but also ones that aren’t too competitive.

Keyword Competitiveness: How many other pages (competitors) are using the same keywords that you’re focusing on? The more specific your keywords and key phrases are, the less likely there is to be competition on them.

Here are the steps we will take to put together a successful keyword strategy campaign for your web pages. First we will determine what your web pages are about and then use our professional SEO tools to generate a list of popular keywords that potential users might search for to find your web pages. We will then use our experience to filter out the best keywords to use to optimize your web pages based on each keyword’s popularity and competitiveness. Once we have the final list of keywords that would work best for your web pages we will begin the web page optimization by applying the chosen keywords and embedding them throughout the web page. Embedding the keywords is an important process and there are several things to consider when doing it, such as where in the content should they be placed and where in the HTML coding of the page do they go to be search engine friendly.

Google and other search engines use an algorithm that considers everything mentioned above to rank each web page on the internet. Our goal is to make your web pages search engine friendly while keeping each page readable for users.

We can make your web pages readable for both users and search engine spiders to generate more traffic to your website. Click here to get a Full Keyword Analysis

Interested to learn how we can be a service to you? View all of our SEO services by visiting iSellpr.com or call us at 1-800-675-6092. We’re happy to help you.

Meta Tags play an important part in Search Engine Optimization (SEO) and can be inserted in the header on a web page. Meta tags are HTML codes located in the coding of a web page. What do we mean by coding of a web page? Coding such as HTML, Java Script, and CSS are used in combination to create the look and feel of a web page. One of the primary steps of SEO is to create and optimize the Meta Tags on a web page so search engine spiders can read them and determine what the web page is about. Google and other search engines use this information to determine which web pages are relevant enough to be displayed on the search results page based on which keywords a user searches for.

Meta Tags consist of three (3) main parts: Meta Title, Meta Keywords, and Meta Description. There are a number of other Meta Tags one can optimize, but these three are the most critical. Each part needs to be optimized using the keywords and key phrases most important to that specific web page. Say you have a web page that sells different types of golf balls. You will want to use keywords and key phrases that people are searching for when looking to buy golf balls. Here are some keyword examples a web page that sells golf balls might use: “golf balls for sale”, “Nike golf balls on sale”, “used recycled golf balls”, etc…

The trick behind choosing which keywords and key phrases to use in your Meta Tags is to choose the ones that are searched for most often by users, but also keywords that are not overly competitive. In other words, you want keywords that many other web pages are not using. If you can find and use keywords that a lot of users are searching for that many other web pages are not using in their Meta Tags, then your web page(s) will have a much better chance to show up in Google’s search results and on other major search engines such as Yahoo and Bing. Learn more about keywords here

How do you determine which keywords are too competitive? Where do you make these changes? Where do you begin this process? These questions can vary based on which page is being optimized. So what are your options as you are getting started?

Here are some suggestions:

1. You can take months or years learning and figuring things out yourself (Time Consuming)
2. You can guess & hope the keywords you use are not too competitive (Risky)
3. You can hire someone in-house who is an expert in the field to manage your SEO efforts (Costly)
4. Or you can hire a third party to handle your SEO needs for you (Saves time and money)

One important thing everyone should know: SEO is not just a one-time improvement to your website, but an ongoing process of improving and monitoring all of your SEO efforts.

Whether you are just beginning your SEO efforts, or if you’re looking to take your current SEO efforts to the next level, iSellpr.com can help you. We have the experience and knowledge to optimize your web pages and we can help you expand your SEO efforts beyond Meta Tags. Let the experts do what they do best and get started right away!

You can view all of our SEO services by clicking on the link below. We’re happy to help you.

Interested to learn how we can be a service to you? View all of our SEO services or call us at 1-800-675-6092. We’re happy to help you.

Keywords are essential in Search Engine Optimization (SEO) and therefore to your online marketing success. Keywords are the terms that searchers enter into search engines, such as Google or Bing. A search engine will return a list of search results based on its analysis of how likely the web page, PDF or other item will meet the searchers’ needs. Searchers typically look through page one of the search results to find what they are looking for; they rarely go even to page two. By using effective keywords in your web content, you’ll increase your chances of appearing on page one of the search results. Appearing on page one increases the chances the link to your site will be clicked. This, in turn, will increase your opportunity to gain prospects and sales.

Keyword analysis and selection is a science. You need to know which keywords your customers use when searching for products and services similar to yours. It’s important to understand the competition also, and which keywords they have chosen. Yet you don’t necessarily want to use the same popular keywords. If you do, your site might never be found, because too many results will be returned. In this case, it will be difficult to achieve page one ranking. On the other hand, if you use keywords that are too specialized, and no one ever searches using them, you won’t be found either. Because of the complexity and importance of selecting effective keywords, you may want to hire a keyword research services firm to assist you.

Having a professional assist with your keyword research and analysis can save you time and earn you money. The process is time-consuming for an inexperienced person. Making mistakes can be costly in terms of lost sales opportunities. If your keywords are ineffective, you won’t be getting the web site traffic or making the sales from your online marketing you otherwise could have. On the other hand, when you have effective keywords, more customers will be driven to your site, and therefore to buy your product or service.

Keyword analysis is important aspect of online marketing. It can also be time-consuming to learn and to use correctly. Many business people are better off using professional keyword research services firms to avoid costly mistakes and to receive the best online marketing results.

Keyword  Analysis & Reporting Package – Only $49.97

Keyword analysis is a tricky business. Many new Web site owners make the mistake of simplifying the process by choosing obvious keywords that are too competitive to garner any traffic for the new site. For example, a new Web site about basketball might be assigned the honest keyword of “basketball” to explain what it’s about, but the keyword “basketball” is so popular that the new site has no chance of ranking well for that keyword. Using the Web site name won’t work either. When a site is new, it’s unknown. No one searches for a Web site they don’t know exists.

Going back to the original first sentence, it’s worth repeating that keyword analysis is a tricky business, business being the keyword here. Keyword analysis services like those offered by Isellpr.com are the best friend any new Web site owner can have. It takes the guesswork out of choosing keywords for advertising campaigns and Web site page optimization. Selecting the wrong keywords for a Google Adwords campaign is a costly mistake and can amount to thousands of dollars in lost revenue. Sites like Isellpr.com employ professionals that analyze the pages of a Web site and select keywords that are going to produce results.

Keyword analysts use techniques such as competitor analysis, calculation of the KEI, or keyword effectiveness index, and real keyword search database reports. These methods enable search engine optimization experts to select keywords that will increase search engine traffic and bring greater success in pay-per-click campaigns. The methods and tools are always evolving and a good keyword analysis service will stay up to date with changing search engine keyword rules.

Here are a few things that iSellPR keyword analysis package offer:

• Related keywords
• KEI for each keyword
• Top 10 competitors for keywords
• Competitors Google rank and search volume

A real sign of a good service is real-time search results in Google or Yahoo for a given keyword or keyword phrase. This type of service goes above and beyond what is usually offered by keyword analysis services. These services usually cost hundreds of dollars, but stable services that receive a lot of business can sometimes afford to offer keyword analysis for much less.

This is only a brief overview of the type of success that keyword analysis offers to those who utilize search engine optimization techniques to drive more traffic to their Web site. For people who add a lot of content or deal with visitors or customers on a daily basis, hiring a keyword analysis service is the most cost-effective and productive way to keep traffic high flowing into the Web site while all other duties are taken care of easily. Sites like Isellpr.com are ideal in their services because they are cost-effective and offer a wide range of reports and additional services that can help increase traffic.

When undertaking the sometimes overwhelming SEO tasks that go with maintaining a successful website, keywords are the place to start. They are a description of your purpose and tell search engines what you have to offer the people browsing the Internet. They define your business or content. Hiring a professional to help you select the right keywords is never a waste of time or money. Over the years, it will drive thousands of visitors to your website and save you thousands of dollars.